As a product manager, gathering insights and feedback from your stakeholders is crucial for the success of your product. However, choosing the right method for conducting interviews can be a daunting task. In this article, we’ll explore the different types of interviews, including face-to-face, telephone, surveys, and video chats, and delve into the advantages and disadvantages of each method. By understanding the pros and cons of each method, you can make an informed decision about the best approach for gathering insights from your stakeholders. So, let’s dive in and learn more about the various methods of conducting interviews.
Face-to-face interviews, also known as in-person interviews, are the most traditional method and involve an interviewer speaking with the interviewee in person. One advantage of this method is that it allows the interviewer to observe and collect non-verbal cues, off-the-cuff reactions, and the emotional state of the interviewee. However, a disadvantage is that it can be time-consuming and requires both parties to schedule time for the interview.
Telephone interviews are conducted over the phone and are typically less expensive than face-to-face interviews. An advantage of this method is that it is less time-consuming, but still allows the interviewer to ask questions and follow up with further questions. A disadvantage is that the interviewer will miss non-verbal cues that might be important in gathering information.
Online interviews can be broken down into two categories: surveys and video chats. Surveys allow the interviewer to gather information based on a set of structured questions and even allow for deviation based on the interviewee’s responses. An advantage of surveys is that they allow for anonymity, which can help deter against the interviewer effect and social desirability biases. However, a disadvantage is that the interviewer misses non-verbal cues such as hesitation, confusion, or disgust or avoidance on the topic being surveyed. Surveys also lack the ability to be used as a focus group medium due to their 2-dimensional nature.
Video chats, also known as video surveys, offer the advantage of in-person interviews without the time investment. They also allow the interviewee to be in a more comfortable environment. The interviewer can even turn off their camera while observing the interviewee, which can help mitigate against the interviewer effect and social desirability biases.
As a product manager, it’s important to consider the various methods of conducting interviews and choose the one that best fits the needs of your stakeholders. Whether it be a face-to-face interview, telephone interview, survey, or video chat, each method has its own advantages and disadvantages and can provide valuable insights into the customer experience.
Discover the pros and cons of different interview methods and choose the best fit for your stakeholders by understanding the benefits and drawbacks of each approach. By making an informed decision about the best method for gathering insights from your stakeholders, you can ensure the success of your product.
Reference:
George, T. (2022, October 10). Types of Interviews in Research | Guide & Examples. Scribbr. Retrieved November 28, 2022, from https://www.scribbr.com/methodology/interviews-research/