Customer development As a product manager, it’s essential to have a scientific approach to validate the assumptions you make about your product and business. That’s where customer development comes in. Customer development is a four-step process that helps businesses understand their customers, the problem their product is solving, and the significance of that problem. By following this process, businesses can ensure that they are creating a product that meets the needs of their customers and

Choosing the Right Interview Approach for Your Product Management Needs As a product manager, you know that choosing the right approach to interviews is crucial for gathering valuable insights and information. Whether you’re conducting interviews with customers, stakeholders, or potential employees, it’s important to consider the different types of interviews available and how they might best serve your needs. In this article, we’ll explore four common types of interviews – structured, semi-structured, unstructured, and focus